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Unfortunately, posting your game on the site will currently only give your game so much attention. Though there are things you can do to gain more attention for your game. So I have added a marketing checklist on the edit game pages. Once your game is set to public you will see a new panel at the bottom of the edit game page that will give you tips on what you should do next.
If you have suggestions to add to the marketing checklist please get in touch on twitter @HTML5Arcade. With a focus of gaining more players to the site and our games I have also developed an RSS Feed. We now have 2 RSS feeds available, a normal validated RSS atom feed and an RSS feed including game embed code. Both feeds display the latest 100 games on the site.
The validated RSS feed can be used in a number of ways. There are lots of services that you can use RSS feeds with and it's a popular way for people to keep up to date with certain services they like. Where as the RSS feed with embed code included can be used to easily add games onto your own site.